So I was tossing and turning over night, agonizing over a specific question: is pop culture dead?
Of course, “pop culture” can never really “die” so long as there’s entertainment, fashion, etc. But has it fundamentally shifted in a way that requires new methods of critique?
Guys like Theodore Adorno were critiquing “pop culture” way back in the 1940s, claiming things like movies, music, etc. were massed produced commodities and were therefore not genuine (or whatever). But maybe the pandemic and the prolific use of the internet has changed the game.
Obviously these things have changed the way we interact with pop culture, but the question I’m concerned with is: “has the pandemic, and specifically the internet, changed the very nature of pop culture itself.”
(This is all from my dementia-driven perspective, btw)
Anyways, what made me agonize over this question is that everything feels a little passé. When people talk about reading tweets, I’m thinking “you’re still using Twitter?”. Even at 106 years old, I feel like I’m more “in the know” than most 20 year olds. It’s not because I’m “cooler” than them, it’s because they don’t give a shit. So how can “pop culture” be pop culture if it’s not popular?
Please help me. I haven’t slept in 27 days.