
It was 2006.
The US was stuck in a military quagmire. Justin Timberlake was bringing sexy back. Cialis was popping off. And I was spending half my waking hours talking to chicks on MySpace.
Times were good.
But then came September.
The Crocodile Hunter unexpectedly gets got by a sting ray. And three weeks later Facebook opens its registration to anyone and everyone. Little did we know that it was the beginning of the end for the internet. It was the second worst September in human history.
To say that Facebook’s impact on the internet has been a catastrophe would be an understatement. And the sad thing is that it just didn’t have to be. No one in their right mind, then or now, could say that Mark Zuckerberg’s platform was the superior product. In hindsight, Myspace’s collapse is the great enigma of our time.
But 20 years later, MySpace is attempting a triumphant comeback. I tried to register today but I only ended up crashing my browser. So some things never change. And I hope they never do. Yet this poses a difficult question: can the wheel of time be turned back?
The age of social media might be dying. Should it be saved?
Under normal circumstances, my answer to both questions would be no. But we live in a strange nexus. The pushback against AI and social media algorithms has been far more successful than what I could have anticipated. It has made me wonder: can we turn back time on the internet? Is this where the people set their foot down and reclaim the worldwide web?
Could MySpace renaissance be the harbinger of this new era?
Probably not. But I’m still all in on MySpace. At the very least, we have to right the wrongs of the past and make the internet cool again.

