
I’m gonna shelve the rage-fueled post that I was writing and channel all that hatred towards Colorado State football coach Jay Norvell.
Seriously, fuck that guy.
For the record, I think college football is a joke. People who think it’s genuinely better than the pros are delusional and it’s unfortunate that the sport has ruined collegiate athletics beyond recognition. But today I’m gonna change my attitude.
Today I’m a Colorado Buffaloes fan, perhaps Colorado State’s biggest rival, and that’s all thanks to Jay Norvell and his bullshit notion of “manners”.
Everyone knows that press conferences in sports are a waste of time. The only time I ever empathize with Bill Belicheck is when he rolls his grumpy ass up to the stage and fields dumb questions from reporters. They’re boring and useless and we’d be better off without them.
But on rare occasion, like when Dennis Green lost his cool after losing to the Chicago Bears, that something interesting happens. It’s nice when players and coaches realize that sports is an entertainment industry, so they do what they’re supposed to do even in press conferences: they entertain.
Deion Sanders understands this. Right now, he is the smartest man in football and everyone else is a fool.
Jay Norvell KNOWS that Coach Prime is the smartest man in football and he is panicked. Norvell is gonna get his ass SPANKED by Deion Sanders on Saturday and there is nothing he can do about it.
If I were in Norvell’s position, I’d simply tell the media that it’ll all be settled on the football field. What I wouldn’t say is: ‘When I talk to grown-ups, I take my hat and my glasses off. That’s what my mother taught me.’
Now you just look like an asshole.
Who’d want to play for that guy?
I wouldn’t.
Coach Prime realizes that the media is another tool in his arsenal. You want to motivate players in this day and age? You use the media. Sure, other coaches have tried to do this, but Deion does this with style and flair.
It’s cunning. It’s strategic. It’s goddamn genius.
And all these old-timey coaches with their old-timey “manners” can fuck right off.
This is Prime Time’s game, and you’re just playing in it.











