
As I sat behind the wheel of my sleek new 2024 Buick Envista I asked myself a question: what happened to Ben Curtis, the actor who uttered the greatest marketing catchphrase of all time? (Come to find out, he was busted for marijuana in 2003) So with the mind of Don Draper, I consulted ChatGPT in an effort to put the great commercial thespian back to work. Here are the results:
“In a sleek, modern dealership, Matthew McConaughey, clad in his signature suit, saunters in with an air of mystique. As he approaches the reception desk, who else but Ben Curtis, the iconic ‘Dude, you’re getting a Dell’ guy, stands ready to assist, now a seasoned car salesman.
“Alright, alright, alright,” Matthew drawls, his gaze drifting towards the shitty Lincolns on display. “I’m in the market for something smooth, somethin’ that whispers luxury with every turn of the wheel.”
But Ben, ever the persuader, intercepts with a knowing smile. “Matthew,” he says, leaning in conspiratorially, “let me show you something that’ll blow your mind.” With a flourish, he guides Matthew towards the gleaming Buicks, each exuding an air of understated elegance.
As they stroll past the Buicks, Matthew’s curiosity piqued, Ben regales him with tales of performance, comfort, and sophistication. Matthew listens intently, his trademark introspection blending seamlessly with Ben’s persuasive charm.
Finally, they stand before a particularly stunning Buick, its lines sleek, its interior opulent. Matthew’s eyes light up with newfound appreciation. “You know what, Ben?” he muses, a grin spreading across his face. “I believe you’ve shown me the way. I’m gettin’ a Buick.”
With a triumphant chuckle, Ben claps Matthew on the back. “Dude, you’re getting a Buick!” he exclaims, his voice carrying the same infectious enthusiasm that once sold computers by the truckload.
As the camera pans out, Matthew slides behind the wheel of his new Buick, a symbol of sophistication and style. And with one final nod to Ben, the unlikely duo seals the deal, ushering in a new era of automotive allure.”